2012 Fiat 500
2012 Fiat 500. Click image to enlarge

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2012 Fiat 500

Detroit, Michigan – Fiat North America made its first official debut at the 2011 North American International Auto Show today with a colourful display of seven 2012 Fiat 500 (Cinquecento) models and one historic model.

“Detroit is our home base in America,” said Laura Soave, Head of Fiat Brand North America. “With our new 2012 Fiat 500 models marking our first North American International Auto Show appearance, we couldn’t have asked for a better way to launch the brand and start the New Year. Loaded with Italian style, the new 2012 Fiat 500 provides our customers with the perfect blend of emotional design, rational appeal, high level of standard features and personalization options for our customers’ individuality to be recognized wherever they go.”

The new 2012 Fiat 500 offers three models Pop, Sport and Lounge.  The 500 Pop includes a manual transmission, 15-inch steel wheels with chrome-accented wheel covers and all-season tires, seven standard air bags, air conditioning, AM/FM/CD/MP3 radio with auxiliary audio input, power windows, power door locks, power heated mirrors, speed control and reconfigurable Electronic Vehicle Information Center (EVIC) with trip computer, miles-to-empty, average fuel economy and tire-pressure monitoring display (TPM). The U.S. Manufacturer’s Suggested Retail Price (MSRP) of the 2012 Fiat 500 Pop is $15,500.

For the driving enthusiast, the new 2012 Fiat 500 Sport model encompasses modified springs, shock tuning, steering calibration and exhaust tuning to deliver a more firm ride and responsive handling. The Sport model also includes a manual transmission and (in addition to the Fiat 500 Pop features) distinctively styled front and rear fascias with larger ‘honeycomb’ grilles and flared aerodynamic treatment.

The Fiat 500 Sport also features 16-inch alloy wheels, bodyside sill cladding, a liftgate-mounted roof spoiler, Performance Red painted brake calipers, chromed exhaust tip and fog lamps.  Inside, the new Fiat 500 Sport features unique sport-styled seating in a Gray/Black interior environment, a Bose audio system with six premium speakers and subwoofer, leather-wrapped steering wheel with audio controls, Blue&Me Handsfree Communication technology with USB port, eco:Drive Application, and iPod control capability.  The U.S. Manufacturer’s Suggested Retail Price (MSRP) of the 2012 Fiat 500 Sport is $17,500.

Tailored for individuals who want their Fiat 500 to reflect their fashion-oriented lifestyles, the new 2012 Fiat 500 Lounge model features premium amenities (in addition to the Fiat 500 Pop features) including a new six-speed automatic transmission with driver-selectable gear changes, front- and rear-fascia chromed accents, chrome mirror caps, fog lamps, fixed glass roof, 15-inch aluminum wheels with all-season tires, premium cloth seats, leather-wrapped steering wheel with audio controls, SIRIUS Satellite Radio, Bose audio system with six premium speakers and subwoofer, security alarm, Blue&Me Handsfree Communication technology with USB port, eco:Drive Application and iPod control capability.  The U.S. Manufacturer’s Suggested Retail Price (MSRP) of the 2012 Fiat 500 Lounge is $19,500.

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