January 3, 2013
OSHAWA, ON — Canadians can start the New Year by hopping in the driver’s seat with Chevrolet, Buick, GMC, Cadillac and the AIR MILES Reward Program. Starting today, AIR MILES Collectors can earn reward miles during key promotional periods when they steer their way to a Chevrolet, Buick, GMC or Cadillac dealership to purchase or lease their next vehicle.
“Our customers are our number one priority and this partnership with AIR MILES will provide even more value with the purchase or lease of a new Chevrolet, Buick, GMC or Cadillac vehicle,” said Marc Comeau, vice-president, sales, service and marketing, General Motors of Canada. “Many of our existing customers already collect AIR MILES and this partnership will bring more of AIR MILES 10 million Collectors to our dealerships to experience one of our new launch products like the all-new Chevrolet Trax, Buick Verano or the Canadian-built Cadillac XTS.”
Canadians and AIR MILES Collectors across the country will be able to take advantage of this new partnership. The addition of GM to the AIR MILES Reward Program showcases the breadth of industries and services in which the program offers value to its more than 10 million Collectors.
“GM is a magnificent addition to the Program, bringing with them its vision of innovation and evident passion for their customers,” said Andy Wright, president, AIR MILES Reward Program. “Our exclusive partnership with one of North America’s largest automotive brands will add even more earning opportunities for our Collectors and GM customers.”
All Chevrolet, Buick, GMC and Cadillac dealerships across Canada are participating in the AIR MILES partnership. To learn more about this initiative and which offers are being provided by local dealerships, Canadians are encouraged to visit their nearest dealer location, or visit www.airmiles.ca.
Source: GM Canada