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Chevrolet TRU 140S concept (above) and CODE 130R (top). Click image to enlarge

Detroit, Michigan – Chevrolet today introduced two concept coupes at the 2012 North American International Auto Show aimed at inspiring next-generation buyers to take the wheel and suggest ideas for a car they can co-create.

The two concepts share attributes younger buyers say they value:

  • Sedan-sized functionality in performance coupe form that seats four passengers
  • Interior connectivity and convenience featuring innovative storage, WiFi, smart phone integration with Chevrolet MyLink and heads-up display
  • 40 MPG US with a 1.4-litre Turbo Ecotec engine with approximately 150 horsepower

Code 130R, the first Chevrolet concept, is a four-seat coupe with a simple upright profile.  Painted in an all-new red metallic paint with matte anodized gold wheels, Code 130R features heritage performance-inspired styling and rear-wheel drive. With an aggressive front fascia, Chevrolet fender flares, straight body side and Chevy crossflag emblem, Code 130R makes a link to Chevrolet’s performance heritage.

Code 130R’s designers conceived the turbocharged engine to be tuned to work in tandem with eAssist technology.  By shutting off the engine at stops, recapturing braking energy, and smoothing torque during acceleration, this concept takes automotive electrification to the next level and balances turbocharged performance with fuel economy.

Tru 140S, the second Chevrolet concept is a front-wheel-drive, “affordable exotic” four-seat sporty coupe. The three-door hatchback was designed to be an attractive-yet-affordable sports car. Shown in an all-new matte white with Chevy performance chrome wheels featuring crossflag emblems, Tru 140S is designed to look confident, exotic, expensive and fast. Tru 140S is based off the same platform as the Chevrolet Cruze and the groundbreaking Chevrolet Volt electric vehicle with extended range. 

Tru 140S designers want to demonstrate technologies typically found in more expensive cars, including direct injection and a starter-based stop-start technology, balancing internal combustion and electrification to deliver high value and improved fuel economy.

“Young customers tell us they want functionality with coupe-like aesthetics. Both the Code and Tru body styles resonated with this audience,” said Frank Saucedo, director of the GM North America Advanced Design studio in Los Angeles where the two concepts were developed.

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