October 1, 2010
Toronto, Ontario – Chevrolet will present its first-ever video and music test-drive mash-up, the Cruze ReMix, at Toronto’s Scotiabank Nuit Blanche art festival this weekend. The event will give participants the first Canadian test drives of the Cruze, as they create unique video art by driving the car through a 15,000-square-foot closed course.
“Scotiabank Nuit Blanche has become one of Toronto’s premier annual events, and Chevrolet is excited to offer a unique experience that allows participants to express their creativity through an innovative driving experience,” said Kevin Williams, president and managing director of GM Canada. “We hope as many people as possible take the opportunity to create their own unique video art by test-driving the all-new Chevrolet Cruze on this very special night.”
Test-drive participants will choose Cruze models that suit their personalities, and then drive and inspire a team of artists and musicians who will combine their talents to create a personalized music video. The team will capture, manipulate and edit live video components of the test-drive for the viewing audience, who will experience the full range of audio and visual effects including light, sound and images.
Participants will be asked to provide a voice sample that will become part of the video mash-up, and the actual drive will be captured by overhead and ground-level cameras. All mash-ups will be available for download and sharing by participants shortly following the event. The Cruze ReMix is found at the corner of Armoury and Chestnut Streets. It starts at 6:57 p.m. on October 2nd and ends at 6:57 a.m. on October 3rd.
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