Toronto, Ontario – The BMW 335d Sedan has won the “Best New Design” award for 2010 as presented by the Automobile Journalists Association of Canada (AJAC). The award was handed out this morning as part of the 2010 Canadian Car of the Year (CCOTY) awards at the Canadian International Auto Show in Toronto.
“We are delighted that the members of AJAC have bestowed the 2010 Best New Design award on the BMW 335d Sedan” stated Franz Jung, President and CEO of BMW Group Canada. “The fifth generation 3 Series Sedan has been recognized for its ground breaking design language in both exterior and interior execution. The most current version only reinforces the perfect balance of dynamism and elegance in this design and we are proud to receive this recognition in the face of such worthy competition.”
Canadian independent designer Paul Deutschman, Humber College automotive design professors Ken Cummings and Bruce Thomson, as well as Automobile magazine’s design critic Robert Cumberford were appointed by AJAC as a panel of design experts. Their task was a difficult one: create a short-list of “Best New Design” finalists from the full-slate of fifty-three entries in the Canadian Car of the Year awards program.
The top three finalists for the 2010 Best New Design award were the BMW 335d, Audi A5 and Ford Taurus and Taurus SHO.
Of the BMW 335d Sedan, Ken Cummings commented, “The BMW 335d sedan is an excellent follow-through design. It is updated so well there’s not a line out of place. A beautifully appointed interior with outstanding ergonomics makes a winner in this category.”
Of the Audi A5, Paul Deutschman said, “Audi is a perennial top contender for any design comparison. The A5 Cabrio makes this list because it fairly oozes with design competence from every pore. Style, proportion, execution- it’s all there.”
Deutschman said of the Ford Taurus & Ford Taurus SHO: “Ford’s appealing Kinetic Design theme is being successfully applied throughout their global product range, including their full size American sedan, the Taurus. It is handsome, bold yet unpretentious. Finally Ford is on a design surge, right when it is needed most.”
AJAC journalists then selected the winner from the design expert’s short-list based on a combination of aesthetics, function, and brand essence. Each parameter was rated separately for each of the design finalists. The aesthetics score reflects the sheer beauty of the design. The function score assesses the manner and degree to which it accommodates the practical requirements of the vehicle type. And brand essence considers its success in conveying the image, heritage, and values of the specific brand.
“The intent of the AJAC Best New Design award is to identify and reward the vehicle that exhibits the best balance of form and function,” said Richard Russell, chair of AJAC’s 2010 Canadian Car of the Year awards.
Photos from today’s award announcements, the October 24th category winners, and the TestFest evaluation event, are available for print and broadcast media under Canadian Car of the Year>Photo Gallery on the AJAC web site.