Toronto, Ontario – The Audi Drive Select technology was declared the 2010 Best New Technology by the Automobile Journalists Association of Canada (AJAC). The award was announced today during a press conference that opened the Canadian International AutoShow media day in Toronto.

“The AJAC Best New Technology award, presented by Shell Canada, was established to allow a group of technical writers to identify new and innovative technologies of significant benefit to the consumer – so much so, that it is likely to be emulated by other manufacturers”, explained Canadian Car of the Year and Technology Award chairman Richard Russell. “Past winners include everything from run-flat tires to various hybrid and suspension technologies. The significance of the Best New Technology award has been growing steadily over the past few years as has the degree of rigor to which entries are submitted.”

The winner was chosen from a list of six entries, judged by a panel of AJAC members with specific technical qualifications who regularly report on industry engineering and technical trends.

“At Audi, we never stop thinking about technology. It is part of our DNA and incorporated into all parts of our business”, said Martin Sander, President and CEO. “The Audi Drive Select system is just one of the latest examples of this. The ability to offer the driver at a touch of a button the option of making personal settings for throttle response, steering feel and suspension settings is pure Audi.”

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