May 15, 2012
Oshawa, Ontario – Chevrolet announced today the addition of an all-new small sport utility vehicle to its global portfolio. The Chevrolet Trax will make its official global debut at the Paris Motor Show in September.
With room for five passengers and class leading cargo space, Trax will meet the needs of customers in over 140 markets. Mexico and Canada will be the first markets to launch the crossover in the fourth quarter of this year.
“The Trax provides Chevrolet an entry into a growing small SUV segment and delivers the flexibility, great fuel economy and car-like handling that urban explorers around the world require,” said Mary Barra, GM senior vice president of Product Development. “In the wake of a record sales year in 2011 and a record first quarter, Chevrolet continues to meet customer needs by expanding its portfolio with strong new entries.”
“Trax is an important addition to the Chevrolet portfolio in Canada,” said Marc Comeau, vice-president of sales, service and marketing for Chevrolet in Canada. “We believe Trax will be a popular choice with Canadians looking for the convenience and utility offered by a small SUV, which will be ideal to drive in urban centres and cities across Canada.”
This summer, the all-new Spark mini car and Malibu mid-sized sedan will arrive in Canadian Chevrolet dealerships, followed in the fall by the new 2013 Traverse. Trax will arrive later on to complete the model additions.