Toyota has announced pricing for its fourth-generation, 2016 Prius hybrid, and the base MSRP of $25,995 is $310 less than that for the outgoing 2015 model.
Numbers aside, Toyota says the all-new Prius comes with more standard features for that money. The list includes a six-speaker 6.1-inch display audio system, Bluetooth, air conditioning with automatic climate control, push-button start, and a backup camera. For $590, an upgrade package adds heated front seats and the Toyota Safety Sense suite of pre-collision system with pedestrian detection, lane departure alert with steering assist, auto high beams, and dynamic cruise control.
A $29,330 Touring trim builds on the base model with upgrade package, and adds a seven-inch display audio setup with navigation and satellite radio, “softex”-clad steering wheel, wireless smartphone charging, illuminated entry with step lamp, 17-inch alloy wheels, fog lights, sunroof, and intelligent keyless entry.
The third distinct trim is the Technology model, which Toyota presents as an alternative to the Touring model, rather than a step up from it, priced at $28,730. It includes most of the same stuff as the Touring, but swaps that car’s 17-inch wheels for 15s. Here, for $3,260, you can add an “advanced” package that brings blind spot monitoring with rear cross traffic alert, eight-way power driver’s seat, “softex” front seats, garage door opener, head-up display, auto-dimming rearview mirror, rain-sensing wipers, and “intelligent clearance sonar” with parking assist.
A combination of 1.8L gas engine and electric motor are down on power compared to the outgoing car, but according to Brendan McAleer’s first drive, the new Prius feels sharper to drive, possibly owing to a body Toyota says is 60 percent stiffer than the old car’s.
We still don’t have a firm on-sale date; Toyota says the 2016 Prius “goes on sale this spring.”