February 24, 2014
Redesigned model revealed at Mobile World Congress in Barcelona
Today at the Mobile World Congress – the world’s largest mobile industry exhibition – Ford took the wraps off the redesigned and repowered 2015 Focus.
A 1.0-litre three-cylinder EcoBoost engine, which first made its debut in the Fiesta, will find a new home in the Focus engine bay mated to a six-speed manual transmission. The new combination is aimed at those looking to stretch the tank without going down the road of electrification.
The Focus also receives a mild exterior redesign and a full interior overhaul to keep the compact fresh in an ever-competitive segment.
The 2015 Focus will hit dealer lots the second half of this year in Canada.
Full press release and gallery below.
World’s Best-Selling Nameplate Gets Even Better: Ford Reveals Sophisticated New Focus with 1.0-Litre EcoBoost
- Redesigned Ford Focus delivers new exterior design, completely revised interior and advanced new technologies for improved customer comfort and safety
- 1.0-litre EcoBoost® engine raises the competitive bar for fuel efficiency
- New Focus will offer driver-assist technology including a standard rearview camera, along with available lane-keeping system and Blind Spot Information System (BLIS®)
DEARBORN, Mich. – The 2015 Ford Focus, the world’s best-selling nameplate, is expected to hold onto this coveted title with a bold new look that emulates other recent Ford vehicle designs and more advanced technologies that improve driver comfort and safety.
The new look and added technologies were revealed today at the Mobile World Congress in Barcelona, the world’s largest exhibition for the mobile industry.
“We have taken the title of world’s best-selling nameplate to impressive new heights with the redesigned Focus,” said Joe Hinrichs, Ford executive vice president and president of The Americas. “Its combination of compelling, modern design and the most high-tech interior in the class will appeal to contemporary consumers who desire a small car with very sophisticated features. What makes Focus so attractive to consumers today – being great to drive, delivering exceptional fuel economy and value, and offering leading-edge in-car technologies – is amplified with the new Focus.”
Award-winning 1.0-litre EcoBoost
In addition to a host of styling and technological advances, the new Focus will offer the remarkably efficient, fun-to-drive, award-winning 1.0-litre EcoBoost® engine with a six-speed transmission – surpassing the fuel efficiency of the previous model, and once again raising the bar amongst the competition. Twice already, automotive journalists have named Ford’s 1.0-litre EcoBoost powerplant International Engine of the Year, for 2012 and 2013.
“The 1.0-litre EcoBoost engine is proof that excellent fuel economy and performance can come in one package,” said Raj Nair, Ford group vice president, global product development. “Focus is already known for bringing together efficiency and fun, and our latest addition will bring consumers a whole new level of enjoyment – on the road and at the pump.”
The smallest engine in the company’s growing EcoBoost family will increase the choice for Ford customers in Canada, as Fiesta is already available with the 1.0-litre EcoBoost engine.
In Europe, where it is already on five nameplates, the 1.0-litre EcoBoost accounts for 32 per cent of sales of the current-generation Focus and 26 per cent of Fiesta sales this year. Robust demand for the 1.0-litre in Europe has prompted Ford to double production capacity at its state-of-the-art plant in Cologne, Germany, to more than 1,000 engines a day.
EcoBoost technology combines smaller-displacement engines with turbocharging, direct injection, variable valve timing and proprietary Ford software to bring customers outstanding performance and fuel economy. Ford EcoBoost engines can deliver significantly better fuel economy than larger-displacement gasoline engines.
Stylish new Focus
The new Focus will arrive with a more stylish, bold look. It features a restyled hood and grille, available signature lighting for the headlamps and taillamps, new rear lamp clusters and a restyled trunk lid. Four-door and five-door versions will be available in Canada.
Inside, colours and materials have a clean, modern look, with satin chrome detailing, new seat trims, switches and an available heated steering wheel. Storage is improved with a new centre console incorporating adjustable cupholders, and a new, easier-to-access glove box.
A package of sensors brings a new level of convenience for compact car customers by adding driver-assist technologies including a rearview camera and an available Blind Spot Information System (BLIS®) and lane-keeping system.
Standard on Focus for the first time, the rearview camera will appear on either a 4.2-inch screen or the 8-inch screen that comes with MyFord Touch®-equipped cars.
BLIS uses two multiple-beam radar modules, the same used with cross-traffic alert, which are packaged in the rear quarter panels, one on each side. The radar identifies when a vehicle enters the defined blind spot zone and illuminates an indicator light on the corresponding sideview mirror, providing a warning that a vehicle is approaching.
Should a Focus driver start to drift out of the current lane without a turn signal on, the available lane-keeping system provides a warning through a series of steering wheel vibrations that mimic a rumble strip. If the unintended lane departure is not corrected by the driver, the aid function of the system actively applies steering torque to help the driver direct the car back toward the center of the current lane.
New Focus drivers will also have access to powerful new capabilities thanks to a host of new functions developers can integrate as they modify their apps to communicate with enhanced SYNC® AppLink™.
Android and iOS smartphone owners can download AppLink-enabled apps from the Apple App Store and Android market.
In addition to the many advancements in exterior styling, interior design, powertrain and technology, the new Focus will also benefit from suspension and chassis upgrades. These include a new shock absorber valve design providing improved interior quietness, a new electronic stability program system with less intrusion and improved comfort, and a change to the rear suspension to give drivers a more connected feel to the road.
The 2015 Ford Focus goes on sale in the second half of 2014.