Toronto, Ontario – At the Canadian International Auto Show today, Buick announced that the Canadian-built 2012 Regal eAssist model will be available beginning this Fall.  The eAssist system improves fuel efficiency by up to 24 per cent over the Regal’s four-cylinder/six-speed automatic powertrain, delivering estimated fuel consumption of just 8.0 L/100 km city and 5.4 L/100 km on the highway. 

“The award-winning Buick Regal is proof of this company’s capabilities on the car side of the business, and the addition of the Regal with eAssist shows just how serious we are about offering consumers a range of sophisticated powertrain options from green to mean,” said Kevin Williams, president and managing director of General Motors of Canada. “Integrating such advanced fuel-saving technology into our Oshawa Assembly Plant is a natural fit given the plant’s flexible manufacturing system and its longstanding quality leadership, and we’re proud to lead the way in terms of green technology production in Canada.”

The Regal joins the 2012 LaCrosse as the second Buick to feature the fuel-saving technology. The eAssist system is comprised of a state-of-the-art lithium-ion battery and electric motor-generator that provide electrification to deliver regenerative braking, engine stop/start and electric boost capability. eAssist delivers hybrid-like fuel efficiency, but also excellent ride quality, handling performance and interior quietness, while costing thousands less than competitors with similar technologies.

“With the eAssist system, customers don’t have to trade a premium driving experience for efficiency,” added Williams. “We believe Regal and LaCrosse with eAssist provide more logical and affordable choices, compared to other hybrid midsize and full-size luxury sedans.”

The Regal with eAssist goes on sale this Fall. It joins an expanding line-up that also includes 2.4L and 2.0L Turbo (with manual transmission) models, as well as the upcoming Regal GS. The Regal with eAssist offers the range of luxury and convenience packages offered in the other models.

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