Toronto, Ontario – The Automobile Journalists Association of Canada (AJAC) has announced the winners of the 2010 Canadian Car of the Year and 2010 Canadian Utility Vehicle of the Year. The announcements were made at an early morning press conference at the opening of the Canadian International Auto Show in Toronto.

The 2010 Volkswagen Golf GTI was named Canadian Car of the Year and the 2010 Subaru Outback was declared the Canadian Utility Vehicle of the Year.

The Volkswagen Golf GTI beat nine other “best new” category winners to win top honours.

John White, President and CEO, Volkswagen Group Canada Inc. commented, “We are very proud to win this very prestigious award and wish to thank the AJAC members for bestowing this recognition upon our car. The Golf GTI is the heart and soul of Volkswagen. To have the Golf GTI named Canadian Car of the Year today by Canada’s automotive media is a very proud moment for us, indeed, and represents the culmination of the hard work on the part of everyone in the Volkswagen Brand around the world.”

The Subaru Outback was chosen over three other “best new” category winners from the Sport Utility / Crossover categories to garner the top honours as the overall best “Canadian Utility Vehicle of the Year”.

Mr. Katsuhiro Yokoyama, President and CEO, commented: “It is a great honour to accept this award. To receive this tribute from the members of AJAC tells us very clearly that thoughtful design, first-class engineering, exceptional safety, and outstanding value are qualities that keep the Subaru brand strong.”

AJAC’s Canadian Car of the Year Awards chair, Richard Russell, said, “AJAC has been conducting and perfecting the Canadian Car and Utility Vehicle of the year program for more than two decades. By constantly adjusting the program and testing procedures to reflect what is important to Canadian consumers, we feel we have a more thorough, unbiased and meaningful award than any other. It is heartening to learn from independent research that Canadians recognize the significance of the award. We will continue to strive to live up to that trust.”

The winners are determined on a combination of measured facts and subjective evaluations of more than 20 parameters by approximately 70 journalists – more than 46,000 pieces of data in all. And most importantly, they are based on actual testing of the vehicles – back-to-back; on the same roads and in the same conditions on the same day.

The vote results that determined today’s winners are available to consumers as a resource buying guide on the AJAC web site. Also available are the comparative test data derived from the journalists’ extensive four day evaluation of more than 150 new vehicles in Niagara-on-the-Lake, Ontario in October. This annual event is known in the industry as “TestFest”. Shell Canada is the official fuel supplier of the event.

Photos from today’s award announcements, the October 30th category winners, and the TestFest evaluation event, are available for print and broadcast media under Canadian Car of the Year>Photo Gallery on the AJAC web site.

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