well dont BMW, looks like you have a hit
a small measure of satisfaction to make up for the mountain of misery because of all the micro-niche CUV/SUVs you have.
You mean all the products that pay the bills and make niche offerings like the M2 possible?
That's what I was going to say. Porsche is the same way with the Cayenne and Macan.......which pay the development bills for their sports coupés.
That's what drives me nuts about the VW group. They could have Audi and VW paying the bills with CUVs and have kept Porsche as a sportscar brand. But nope, gotta leverage the out of the branding.
VW doesn't make money. Their fixed and labour costs are too high. They may be high volume but between the rigid corporate structure and 70-80k people they employ in Wolfsburg alone, VW's profit margins are the slimmest within VW Groupe.
Audi and Porsche have more autonomy and flexibility and hence it shows in their relative successes.
They messed up by not cranking out more CUVs for the US market much sooner. Those (and pickups for the US brands) are where the other manufacturers make their largest profits.
totally agree. a sporty brand such as Porsche and BMW should not sully their lines with glorified baby-strollers - leave that to the other brands in the group [VW etc.]
as capable as a Macan will ever be, or as fast as a Cayenne will be, they will never, ever be a proper Porsche
and BMW - ultimate driving machine? not anymore except for some gems such as this one, now BMW is the ultimate suburban runabout for upper middle classers with a kid
love their effort for the M2 though, reminds me of en E36 in size and power - me likey