I dunno, like it's written, it's an evolutionary design. That too me says that there was nothing wrong with it to begin. Yeah, the Hyundai and Kia are making a big splash and the credit is definitely to their design. Then again they are the ones reacting to the success of the Camry and not the other way around. I wouldn't expect Toyota to stop doing what has been profitable just because Kia and Hyundai have made a certain style the flavour du jour. The outside is modern, the inside is refined, they've upped the quality. If the quality is there in the engineering and materials, and not just in the initial impression, this car will be nice to drive even after 100k on the odometre. I think that caters to the value of Canadians than a clever skin or spectacle. Although, I sincerely wonder why the engine isn't direct injected, or is it?
As for the steering wheel, I guess it good to have something substantial to hold and maybe connect that with quality. I guess it's kinda imitating a german experience? I don't mind it, but I've always liked that chunky style. It makes me think of something perhaps being over-engineered, in a world of just adequate. They do something similar in Land Rovers.
Now would I buy this over say the Sonata? I dunno, but the interior definitely looks more welcoming. I confess the outside does little for me. However photos don't always do a car justice and understated cars definitely suffer from that more than others. I guess real world performance of that 4 cyl would be the deciding factor cause I really like direct injected engines like the Sonata's 4cyl. Unless maintenance is significantly worse and fuel economy isn't that much better.