Didn't CD do some kind of comparo with this and the Fit (as well as a few others) already? Pretty sure they did and this thing didn't do well. I'd take the Fit in a heartbeat.
No, they compared it with the Mini. And the Fiat "lost" badly - for the reasons you would expect (slower, less practical, didn't handle as well, etc.) They didn't include the Fiat in their subcompact comparison (Fit, Yaris, Accent, Sonic, etc.) - but I guess they could be cross-shopped. Personally, if I want a small but nimble, economical runabout I'd be looking at a Mazda2...for a lot less money than the Fiat. If I wanted something a little larger with decent power, then the Fit/Sonic/Accent would work. And if I really wanted an urban vehicle for maximum space and fuel efficiency, then the Scion iQ. I can't see any circumstances where I'd want the 500 over other cars...unless it was the Abarth version...
But I am proudly unstylish, living in the vast prairies of Saskatchewan, so I'm not exactly the Fiat 500 target audience!