Good review Jonathan! I think Lexus is going in the right direction with this GS. Love the color and the big F Sport wheels. The interior is a toss-up for me. It's a tough call as to whether I like this or the Infiniti M35's interior better, I'm kinda leaning towards the M's interior.
+1. The exterior is radically different from the previous incarnations and I have to say it looks so much better in flesh than on the pics.
On the interior, I am not sold. No doubt the quality of materials and craftsmanship is top notch but the overall design doesn't appeal to me. The centre stack for some reason reminds me of Camaro and the entire dash looks like it consists of unrelated pieces. Now, I will reserve the final judgement until I actually see it. I may very well be wrong.
The biggest question is whether the "traditional" Lexus buyer will "buy" into the new performance theme, however well executed it may be, and whether Lexus will be able to steal sales from the German makers.
Over the years, strong associations have been created with specific brands:
MB - Solid luxury
BMW - Top performance luxury
Audi - German AWD performance luxo but keep your wallet ready
Lexus - Luxury quality
etc...
Not sure how easy it will be to break through that perception wall, especially with target market (more mature established buyer).
Definitely happy to see Lexus prodding ze Germans and keeping them on their toes.