Well, yes, if you camp in a 30' rented RV and tow with a top of the line pickup, it will be costly. There is much room there for lowering costs. If one intended to RV regularly it would be more cost effective to purchase one, and at that it doesn't have to be 30' long. If you were to make do with a 20' trailer with pop-out ends, like my in-laws do, you can get better camping rates and have access to more camp sites. Also, smaller trailers are lighter and easily managed by a quarter-ton pickup, and while gas mileage wouldn't be great it would be better than the earth-moving HD pickup. If you owned the unit and had better camping rates, you'd be looking at $35-40/night...not too shabby.