Diesel comes down to the up price over a reg gas engine. The diesel up charge some how becomes over bloated in North America. Something like 4+ over, compared to what Europe or others pay. I can accept the European up charge of $900 bucks more considering the beefed up engine components but anything over that no longer makes diesel viable as a fuel saver. It's clear that manufactures like Audi are trying to push diesel acceptance beyond fuel economy. I find that it will be fruitless attempt in N.A. as the typical consumer here will only see other advantages as a bonus, focusing on the fuel saving benefit first and foremost.