I think $26 K is reasonable in comparison to others similarly equipped makes in the class. In fact I priced up a Matrix a couple of years ago fully optioned, except for the 2.4 l engine, for nearly that much. It had a very old naturally inspired 1.8 L engine and a small manual sun roof, a fixed rear axle, and standard air conditioning, not to mention one of the cheapest interiors I've ever seen or felt in a modern car. A Mazda3 Sport, Golf's closest competition similarly equipped, will cost about the same. The Golf is a relative bargain in comparison to most of it's competition.