yeah, it's the people more than the car... but people get scared when they hear bad things about resale/reliability of the koreans, so they figure they will take a bath anyway, why not buy now when "the deals are so good and my trade in is in such good shape".... unfortunately, them doing this is a big part of what makes the resale and such take a hit...
the other reason people do the trade in so early is that they are super cash poor... they know it's a mistake, but they can now only afford 125 bi-weekly, not the 200 they are currently paying (which they probably got upsold from 125 biweekly on a lower model)... so they have to take a bath to stretch a term, get a crappier car and drop payments a bit. those ones know what a dumb thing they are doing, but just need to (or so they think).
anyway, this elantra deal seems to be going through... what she doesn't know is that this hyundai has cost her over 1300/month when the loss is taken into consideration....