The Pacifica LX at $37,995 is optioned similar to the base model Sienna ($33,420) and Odyssey ($30,790).
Pacifica Touring ($39,995) is optioned somewhere between Sienna base and LE ($36,745), and Odyssey SE ($32,890) and EX ($35,890).
When you look at Pacifica Touring-L ($43,995) though, it's optioned similar to the Sienna SE ($40,235) and Odyssey EX-L ($42,890)
So Chrysler needs to put $5,000 on the hood to at least put it in the realm, $8,000 to make it competitive. Depending on trim level.
The LX, Touring, and Touring-L in the US is $28,595, $30,495, and $34,495 respectively and all priced below like Sienna and Odyssey trims there.