I think Goodyear will continue it's success it's had with first generation TripleTreds into this second generation. It's managed to address some previous issue on the 1st in the 2nd generation. Some of those being tread noise, lowered fuel economy and premature loss of traction with wear. New tread design has taken the "V" shape in the "water zone" and noarrowed the "V" which should reduce tread noise. Changed the rubber compound to assist with lower rolling resistance, which should help with fuel economy issues. The evolving sipes is something I'm unsure of right now, however it does appear they where trying to improve wear traction.
Idealy, I do agree that having a set of tire for 3 seasons and a dedicated set of winter tires for winter is best. That said, there are some folks/circustances this tire is better suited for: There are folks who do little driving, and have 2 sets of tires is impratical. There are those who live in condos or apartments where they have no storage space available to keep other set of tires and although there are some dealers who provide storage at a cost, many don't. Then there's some having to shell out $800.00 - $1000.00 for a 3 season tire and $1000.00 - $1400.00 for a winter set is unattainable, then then is the next best alternative.
As to it's closes rival, I would bet that rival is the "Michelin Hydro Edge" since that is the one the TripleTred is tested against more than any other brand, as well this is 1 tire Goodyear has manged to exceed Michelin in "wet" performance (being that's Michelin's specialty), some might bet it was the "Pirelli P4" since it has similar characteristics as to having a "ice" segement it it's tire. My money's on the Michelin. I do agree this article should have provided some basic information such as tire size, the competing tire in the test to give a better perspective on the product. Canadians do not have many resources to properly research such a key investment as tires and usually have to resort to US publications, which is not always accurate. Even Europeans have better resources.