no problem! the dealers will say something like, we buy and sell more, so we get a volume bonus!
...umm.. we all buy for the same price, and the volume bonus is equivalent for every store... so basically, most dealers get the same volume bonus... not to mention that most advertised specials doesn't count towards targets.
we have low overhead due to our small store!
... but you staff twice as many people, carry twice the stock, advertise the hell out of it and are in a higher cost area?
uhhh, we do... stuff... cheaper?
.... yep, your pay plan is worse, you do half assed clean ups, and don't train people well... super.
bit of a rant there, but it is one of things customers just believe whatever those guys tell em, and don't think about the reality... very rarely is the "best deal" actually the cheapest transaction cost. you have to be good and patient to get a good deal in those stores... more often than not, they think they bought the car cheaper than anywhere else, but i could go over their bill of sale and show all the discrepancies.