Do you think they were going after luxury and sporty and came up short (hence the general feeling that it is more luxury than sporty)?
Or were they intentionally aiming for more luxury than sporty, but then why the "R-Spec" label?
i don't believe it was ever intended as "M/AMG/RS" fighter...perhaps a luxury car with some sporting intentions...perhaps the "R-Spec" was simply to garner some attention, so people would take a look at it...i saw a black one driving in the parking lot at Costco about a month ago and had to look a few times to figure out what it was...it looked really nice, and those LED eyebrows kept me thinking Audi (although, I knew it wasn't an Audi)...once i ruled out Audi, MB and Lexus, i kind of thought of Hyundai as it has no insignia on the grill and i don't think any other car really does that (barring some rare high end stuff).
it is also why i think the V6 Premium package is the sweet spot for this car...i can't realistically see anyone wanting an M5 getting the R-Spec (not even close in comparison), however i could realistically see some looking at base/mid trim 5/7 Series, A6, and perhaps some nicely equipped Japanese and domestic brand cars who don't mind exchanging some driving dynamics in exchange for a full size, fully appointed car that is $20k less...while some are willing the pay the extra for the badge, i would imagine quite a few would at least consider it...the Genesis is really only 3 model years old, so for a company's first offering of a "upper tier" product, one still has to give credit where credit is due, as the Genesis is still a pretty decent car with lots of great equipment at a price that is quite attainable for most...the V6 Premium package model is $45k...that's a lot of car for what competing brands offer, in an often smaller package, with less power and much less features, albeit in exchange for premium badge and likely better driving dynamics.