I think this tech won't swing a single buyer to the brand. It's sad, but it's about wireless charging for your cellphone, a 360 degree reversing camera, or even just the badge on the front.
I love Mazda. I've have one, my third, but the assumption always is that in "features" you'll be lacking some of the latest, but I'm more interested in the engineering under my car. So for example you can't get a Mazda 5 with navigation - never have (and never will). The architecture is too outdated. However I got one because of how it drives and how usable it is for the footprint. A small improvement in ride/handling isn't going to get me to buy another, or buy it over another car. (whereas 50lbs of sound insulation probably would!).
I look forward to trying it, and I'm glad Mazda still want to make cars people want to drive. The problem is that people suck.