I always love the looks of Mazda cars..
A friend of mine with 3 driving age boys has 3 CIVIC's one Grand Caravan and 1 Mazda 3 in their family. All cars are in the 2006-2008 Year range except the Grand Caravan which is a 2010
He mentioned to me that he has spent more on maintenance (scheduled and unscheduled) on the Mazda than what he spent on the Civic's combined and a little more on the GC than what he spent on the Mazda..
My point being with the new CIVIC, Coupe, Hatch, Type R, Si etc at a very strong price point its going to be tough for Mazda or anyone else in the segment