I'm a big fan of Mazda and their philosophy but there seems to be a big misunderstanding and perception from the public on how they design and build their cars. They are a tiny company with very few resources, yet they have a very structured charter on vehicle development.
So when I hear people complain about how their car isn't quiet enough, or their lack of a turbo motor or V6, or their cheap plastics, or how the Mazda3 feels smaller than a Corolla, or no heated/cooled seats or no Apple CarPlay. You have to understand that yes, Mazda is trying its best to compete with features and content, but they don't have the millions of dollars to waste on getting a just a bit more market share. They have a focus, and that focus is to target people who love to drive and make their cars as nice to look at as possible. That's what I respect about them, no other company in the world out there now has this type of focus and I really hope they don't change.
If you have a few hours to burn, there's a bunch of videos on their Vimeo site with press launches that go into more detail about their philosophy (I enjoy the ones with Dave Coleman's, former Sport Compact Car editor, explanations the most):
https://vimeo.com/user50163587