I love the aesthetic tweeks that the IPL treatment brings to Infiniti products, but I just wish that there were more of a discernable performance upgrade to give the "P" in IPL a bit more meaning. Describing their approach to performance tuning as taking "baby steps" is pretty fair - but they risk diluting the marketing potential of the premium performance designation right out of the gate. Guys buying AMG, M, S, and F-designated cars know they are getting a ride that brings a whole lot more to the table than big wheels and fancy leather.