If one were to add many options, they's be at Civic LX territory really fast and in my opinion anyway, the Civic offers more kit of the money. Ford's packages are confusing and can be pricey.
Though I can't agree with you about the driver's seat (to wit, I only used Fiesta's for 3.5+ hr long rides, continuous without stopping from Windsor to Toronto), I agree with you that the Fiesta is a great, great offering. The Fiesta (and the Rio, too) make me wonder how the Yaris and other subcompacts are still being sold. The Fit seems to have a cult following, but I have yet to drive one so I cannot comment on it. I can, however, say that the Yaris needs a major, major update, and the Fiesta is a very good offering - but can get pricey, as you indicated.
With that being said, I really, really like the fact that I can get that heated seats/mirrors whatever option for like $800 stand-alone. Their packages ARE confusing, but they are really well done, IMO. This is one car where I actually have no desire to spring for the Titanium, but an SE with a few other options (coming in around $17k pre-tax/fees) is a great offering (and cheaper than a Civic). Still, for the $2k, I'd opt for the Civic with the backup camera, heated seats, and more peppy/almost-as-frugal powertrain. I also like the Focus, but it's more prone to option creep, bringing the one I'd want into the $24,000+ range - so a big savings. The Fiesta is well-priced and well-optioned. Unfortunately, the Civic and Corolla are simply better value options for not a heck of a lot more cash (yes, $2-3,000 can be a LOT of cash to some).