« previous next »
Pages: [1]   Go Down

Author Topic: J.D. Power and Associates Releases 2012 APEAL Study  (Read 1423 times)

Offline Autos_Editor

  • Car Crazy
  • *****
  • Posts: 8326
  • Carma: +91/-560
  • member
    • View Profile
J.D. Power and Associates Releases 2012 APEAL Study
« on: July 26, 2012, 10:49:19 am »


Chevrolet Receives Three Segment-Level Awards; Audi, Dodge, Ford, Kia, MINI, Nissan, and Porsche Each Receive Two

Read More...
Report to moderator   Logged

Northernridge

  • Guest
Re: J.D. Power and Associates Releases 2012 APEAL Study
« Reply #1 on: July 26, 2012, 02:04:52 pm »
The obvious marketing perspective is that manufactures can secure higher prices (more margin) for small cars because consumers perceive them to be as appealing as larger ones. Which of course explains the added content (self parking) and elevated MSRP of top versions of compact segment cars.
Report to moderator   Logged
Pages: [1]   Go Up
« previous next »