I definitely fit the target demographic for this car age/income wise.
And SKYMTL's comments are on point. I'd want a car like this, but it's not practical. I'm moving within walking distance to work. This means I'll use my car purely for recreation - road trips, grocery shopping, etc. But the BRZ doesn't really suit my requirements - I don't commute, and rarely do I make trips by myself. I'd rather a miata for a two-seater impractical car.
In this price-range I'd likely end up with a Focus/Fiesta ST. While, yes, BRZ is RWD, the car has many other drawbacks.
If limited to RWD, the Mustang comes to mind, and is appealing for other reasons.
I'm not alone in this thinking - many of my friends are entering the workforce now and their car purchases reflect this - a friend bought a 4 year old GTI, another is looking at hatchbacks, another friend bought a Matrix, and so on. Some of my friends are strange and don't like the way hatches look, but they still ended up with subcompact/compact sedans. NoTo's own example also sorta counts, though he can't really claim the Forester is as fun as a BRZ. But he also can't seem to buy a manual vehicle so
I'm personally oscillating between buying 2 used cars, or one new. We'll see what happens.
I really would like the BRZ to succeed, especially since it's a new car with a stickshift. I think it'd have more success as a convertible, but who knows.