I think the Blizzaks wear faster. I don't think they wear out in half the time or anything severe like that. Maybe I'd get four seasons from an other tire, but only three from the Blizzaks? We had a set of previous generation Contis, and they wore fairly slowly, but by 8/32 or so, their performance had degraded significantly. So, it all depends on how they perform as they wear too.
There are many good choices in winter tires now, and pretty much all are a big leap over an all-season tire, but for drivers in really poor conditions, the Blizzak, X-Ice or Contis are probably the best choices. The Blizzaks are a known quantity to me, and priced pretty aggressively for a premium tire, so they were the obvious choice.