Topic: 2013 Lexus ES 350 Will Start from $39,500

[Autos_Editor]

Pricing on the next-generation 2013 Lexus ES sedan has been announced.
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[Sir Osis of Liver]

First off, I don't have any issues with the ES, and the new starting price is excellent.

What I want to know is how can anyone say this with a straight face about any car: “Every trip in the new ES delivers a moment of achievement – of personal satisfaction – that rewards the driver at every stage"?

Marketing, is there anything they can't turn into something uncomfortable if not downright embarassing?

[Northernridge]

First off, I don't have any issues with the ES, and the new starting price is excellent.

What I want to know is how can anyone say this with a straight face about any car: “Every trip in the new ES delivers a moment of achievement – of personal satisfaction – that rewards the driver at every stage"?

Marketing, is there anything they can't turn into something uncomfortable if not downright embarassing?

No. On this there is no ceiling. Doesn't always sell though so you do get reigned in. This is a good example...consumers can see BS. Where they can't web forums and other online/media sources will illuminate it.

[safristi]

Ah the stages of LEXUS buying......Grief....Denial....anger...bargaining...depression..then acceptance...as U sign on the dotty! line...then death by a hundred payments.....

[ArticSteve]

“Every trip in the new ES delivers a moment of achievement – of personal satisfaction – that rewards the driver at every stage"?

What would you have them say?  It's really a Toyota.   

Every luxury car manufacturer comes out with similar if not even more outrageous fluff.  The current MB push at safety leaves the viewer thinking it is virtually impossible to be seriously injured in a Mercedes and that the car will make so many last second adjustments that a crash is impossible, even while sitting at an intersection.

[mmret]

First off, I don't have any issues with the ES, and the new starting price is excellent.

What I want to know is how can anyone say this with a straight face about any car: “Every trip in the new ES delivers a moment of achievement – of personal satisfaction – that rewards the driver at every stage"?

Marketing, is there anything they can't turn into something uncomfortable if not downright embarassing?

Might be true. The driver may think: yes, blowing my boss did result in a promotion and some concrete material gains.