ram incentives for '15 at the moment.... 8500 cash on the hood... 1500 for loyalty/conquest/skilled trade bonus (after tax).... 3.49% any term up to 96 months. discount.... varies, but anywhere from a grand to 5 i'd say depending on the particular package.
when something is new like the ford, they hope that someone is eager enough to be a first mover and be that first guy on the block that they will overpay... incentives will go up over the year. the trucks always used to be gm brothers, most expensive, then the ford, then ram (among big 3)... now there is a lot of overlap depending on purchase method and truck options....