I love the predictable dismissal of vehicles that have fuel economy as their key performance metric. Of course, this is always followed by the inevitable price differential "payback" argument that usually incorporates some sort of comparison of apples to crab apples. The Prius c base model is priced at $20,950. The Yaris LE A/T with convenience package is $16,990, therefore the price premium is $4k, and the Yaris still doesn't match the c for features. I commute 30-35k per year, so payback for me would be guaranteed. Let's put that argument aside for a moment, and just say I want to own it because I think that the technology is cool, just like some of you think that your 6000 lb. pick-up, or your 400 HP sports sedan is cool, and can write pages and pages of posts that rationalize and praise them. Let's face reality. This car is a home run for Toyota. It sets a new low for hybrid price point, and it's probably going to have the same benchmark reliability as a regular Prius.