One of the best looking SUV's in the segment IMO. I'm sure Range Rover will have no problems selling many of these - I've already started seeing quite a few on the streets.
Reliability will be the relative unknown, but the style, luxury features, price point, potential off road capabilities, and cachet of the Range Rover brand will probably get a lot of people to switch to this vehicle from X3's, GLK's, A5's, etc.