Never got the purpose of the Scion brand either, why not try to attract young people to Toyota with fun, interesting Toyotas. Are beige Camry and Corolla buyers that scared of fashionable vehicles that they would leave the showroom if they saw something that looked interesting? The whole Scion brand was ridiculous, their two Boxes Xb and Xc or whatever were ugly, really the element was a much more interesting vehicle in that genre. The coupe.....why not slap a Celica badge on it?? Without the FR-S, this brand would have gone the way of Saturn/Dodo bird.