In those cases, do you try to milk the buyer for all they're worth or do you feel sorry in lower your margin a bit?
i try to go minimal... i'm not going to go to the very bottom, but darn close... pretty much punch in my lowest number i'd do a deal, then add 500 bucks or so. no reason for me to lose out on potential future profit from another possible customer, but at the same time, i don't want to be the guy who gets lambasted when dateline tries to show how "bad" dealerships are for doing these deals...
the business office however.... they try to gross the hell out of them.
just sold a used truck... due to timing etc. we lost 2645 on the deal... but the business office sold 14700 worth of stuff, making the total front end profit somewhere around 6k.
i get to be the front line guy who "did the deal" and will be the messenger and follow up guy, but i make 200 bucks... finance manager will make like 3 grand and will never see the customer again, except to get them turned down on financing when they try to trade in the vehicle that has too much negative equity.