If a potential truck owner doesn't mind driving a full sized truck then the F150 is the way to go. I owned a F250 crew cab diesel, with a 6.5' bed and the thing was a beast in city driving. I loved it on the highway, but hated in around town. On the other hand, by brother-in-law has a F150 crew cab and has no difficulty driving it anywhere.
My brother-in-law would never take a comparably priced Ridgeline over a F150.
I would, though.