Fail to see why some Hyundai in top, top trim should cost the same as the Mazda CX-5 GT with Tech package. Pretty easy choice if $40K is the new standard price for fully-optioned compact SUVs. Hit or miss suspension/steering, never been in an H/K that was fully sorted, plus not very powerful engines - where's the supposed value? They're charging the same as the main brand names, but aren't quite there overall.