Sir, a lovely read. I definitely am happy that I read it before others came into the office this morning since I've been ridiculed in the past for laughing randomly in the middle of the day; it becomes clear that I am not working, but instead reading something funny on the interwebs.
Publicity stunt? Maybe. This is, after all, the car that Dodge’s own CEO claimed no one had asked for, and the only reason to produce a super sedan without a clear demand from customers is to shine a spotlight on a brand that is currently making itself over as the performance-oriented arm of the Fiat-Chrysler empire.
Honestly, I think it was a brilliant move. It's a hearkening of sorts back to the true days of "American Muscle Cars." Supercharged? Check. Retro interior? Check. Hella fast in a straight line? Check. Name includes a reference to 'hell'? Check. Beast of a car that goes hella fast? Double check.
The hellcat line IS a publicity stunt, but what better way to do so than to sell a product and show your capabilities? What's more important, however, is that Chryfi is trying to separate its brands:
Offroad? Jeep.
Luxury? Chrysler.
Style? Fiat.
Sporty? HELLCAT! err, I mean, Dodge.
This is why you won't see the Chrysler 200 Hellcat - it doesn't fit the image. Wait, if they come out with a Chrysler 200 Hellcat, I may actually bleed out from laughing too hard. That'd be almost as funny as the Dodge Calibre SRT-4.
Fun fact: you get about 13 minutes of full-throttle fun on a single tank of gas with the Hellcat.
That IS a fun fact, Ted, err, Mr. Hunting, but here's another one: The Veyron will run out in 12 minutes. Comparison test? I think so. Can I join?
and, Benjamin, you take the absolute win for best line in an article, ever:
Competitors: Lol. No.