That said... the word is that the Scion iM (terribly named) is a North American version of the Toyota Auris (or Corolla Auris) hatchback from Europe. Maybe they will redeem themselves slightly. I still would have preferred that it was a Toyota and not a Scion.
that would also mean it would have restricted dealer availability which in turn reduces the sales before its even got started 
and still no hatchback for Toyota in the Corolla range.
Here's the UK Auris, sure looks like a Matrix to me 
This is where Toyota and some other auto makers do dumb things. They have had a very capable Auris for two generations now that is comparable to the Matrix if very slightly different packaging - instead of making the car available in multiple markets and cutting down the R&D... they design it for one market and then design an entire other car for the other market. Ford used to do this but no longer.
IMHO, from what I've seen the Auris is a fair bit better than the Matrix. But if they only sell it at some dealerships... yeah the numbers will be low. The whole Scion exercise is also stupid. Instead of making compelling Toyota branded cars they went with the "chic" youth Scion thing which is also an exercise in stupidity. People around my age don't buy cars till they have to and by the time they have to its for practical reasons for hauling stuff and newborns around. Till then its all used cars. There isn't a youth automotive market anymore.
Scion should die and the Scion iM should be sold as the Toyota Matrix or Auris or Corolla Auris or whatever.
