sales numbers show that boring is what people want... reviews say the mazda6 is the best.. no one buys it... car enthusiasts say the legacy is a great awd machine... it lags way behind in sales.
other than the 6, all of the midsized cars could be mistaken for each other from non-enthusiasts. we forget, the midsized car is built to be a jack of all trades.. to be one of those, it has to make compromises on style and performance at every corner to remain in the right price range.
this is not an overly pretty car.. and they chose the sportiest trim and brightest colour. show us this in the beige colour and not an xse, but an le and i'm sure no one will oooh and awww... and THAT is what will sell.