No great loss...as if we don't have enough competition here as it is.
There is an aspect where that sentiment does not apply. The last Grand Vitara was the only small suv available in North America with a full low range. Only the Patriot and recent Compass came close, with an option package including a single low gear on a cvt.
So for those few people who need that combination, there is nothing on the market except used Grand Vitaras. Also, until the new mini-Jeep arrives, there's nothing like the Suzuki Jimny sold in other markets.
I'm sure all 8 people who needed that option in a CUV were grateful.
Ok, let's explore this a bit. Obviously there is a market for lots of Jeeps, and lots of cuv's. Then what is the logic that there is no market for something between them?
I think Suzuki failed in North America because they had no grasp of what marketing would work, they sold some junk made by others, and the long-festering disagreement with Consumer Reports. I've always said that if the Grand Vitara had had a Toyota badge on it, people would have been falling over themselves to praise and buy it. Probably the same goes for the Kizashi and the SX4.
For instance, recall that people raked the Grand Vitara over the coals for the side-opening tailgate, but few criticized the Rav4 for the same design.
The main issue was that the Grand Vitara only had a few, minor redeeming features while the RAV4 had a number of major aces in its sleeve to compensate for the side-opening tailgate. The RAV4 was larger, could hold more cargo, was more refined, had better engines, was more fuel efficient, handled better, while having a passable interior. The Grand Vitara only had its off-road capabilities as its main feature, and this was only appreciated by a small number of potential customers. The RAV4's interior space, better drive and fuel economy was more appreciated by the majority of consumers.
From my vantage point, the main issue I had with Suzuki was three issues:
1. Re-badging other vehicles. The Suzuki Swift+ as everyone knows was a re-badged Chevy Aveo. It was cheap in all aspects, and it showed. Nothing inspiring. If they had re-badged a nicer vehicle, or made modifications to improve quality, it would have been more of a hit, rather than a staple of economy rental car fleets.
2. Cheap interiors. Suzuki used some of the worst interiors in their vehicles, with terrible quality fabrics and tons of hard plastic. At a time where everyone was starting to really step up their game, this was unacceptable.
3. Dealer network. Suzuki's dealers weren't that great, and they were few in between. Most acted like they didn't care about the product, and I agree with the point that most Suzuki dealers tend to focus more on used cars than new Suzuki's. In fact, the two main former Suzuki dealers near where I live, one turned into a Mitsubishi dealer (and is just as slow), and the other kept the Suzuki name and focuses more on used cars (they have a few unsold Suzuki's that they never were able to sell).