The TLX isn't perfect but is priced right and should sell well.
Close to 300 horses with AWD under $40k for a premium brand. Few, if any, can match that.
The base AWD starts at $43,890.00...which is pretty reasonable. Acura's problem is exactly that...people don't wanna buy discounted luxury....YUCK!
At that price, I'd rather buy a Hyundai Genesis....
I wouldn't call it 'discounted luxury', but rather 'near luxury'. I can't see myself ever having enough disposable income to afford a BMW or a MB (even a 3-series or a C-class, although those would be too small for me). BUT, I may have enough to pony up for a $40 000 car in 5-10 years. There is definitely a market for 'near luxury' cars that are in between top trim mainstream sedans (Accord, Altima, etc) and the full on luxo-barges (5-series, E-class, etc). This is where the Infinities and Acuras come in, right?
AS LONG as there is enough to differentiate these cars from the mainstream cars that they're based on. For example, I would never pick an A3 over a GLI, as it is (will) be based on the same platform, with the same engines, transmissions, etc. At least the Acura is offering substantially different mechanicals than the Accord it is based on (the transmission choices, at least the 8-speed, starting to make more sense to me now).