At its $44k base price the IS350 AWD is really well equipped, though I doubt they will sell many of those. The $46,800 Premium package car seems to be the sweet spot of the lineup, adding things like 18" wheels, a heated steering wheel, ventilated seats, backup camera, folding rear seats (these should be standard), rear side airbags, and a power moonroof. That's a lot of kit for $2800.