Considering that it's a very dated car that never really sold in the volumes of its competitors, there would have to be substantial discounts to remain competitive.
Hard plastics make a car feel cheaper...and at $25k for a CVT/AWC combo, that's a pretty penny. The Impreza's redesign makes it worth the extra grand for the Limited over the GT AWC. However, offer me the GT AWC for $2k less than the Impreza, and you may have yourself a deal despite the fuel penalty. Hmm, now that I think about the fuel differences and a paltry 9 second 0-100km/h run, nah, it'd have to be $5k less than the Impreza.