i generally look at these as a decent idea of the market... but then i started thinking about it... how can you base anything off of 37,000 people who responded?
even if this was about canada, that would represent about 2.5% of the people buying cars... plus, some of the winners of the categories sold about 100 of the winning model... how many respondents did they get for those cars? and there is what? about 250 different models being sold in the passenger vehicle market? don't think everyone is being heard in these listings... and i repeat, this is if we are basing it on canadian sales, not US. i just don't feel like it can possibly be an accurate assessment.
i don't know of a realistic better way of doing it, so i'll still read this stuff, but i just am not going to be taking it as bible truth... or i guess, considering my views on the bible, maybe that's exactly how i'm taking it!