I'm really impressed with this car. I know that a lot of people are going to bad mouth it for the new front end but it's similar to the Veloster and they can't keep those on their lot so I think it won't be an issue for Hyundai. I like that Hyundai actually listened to their customers and made changes where they were needed. The added performance from the turbo was a must, dialing in the handling a bit more is good, offering the R spec version in Canada was needed (it was offered in US since it came out in 2009), putting a 6-speed tranny in the turbo, and making a much better interior.
Sure this vehicle will do well against the competition like Mustang V6, 370Z, and BRZ, but really the only one it truly beats up is the 370Z. I say this because the V6 Mustang is so much cheaper (base price under $22,000) and the BRZ will beat it in all handling characteristics. The 370Z will suffer because it's more expensive and not a better performer. That being said it will be interesting to see a proper comparo of these vehicles.
I'm not a fan of them increasing the price but I know they are improving the vehicle. I think they increased the price to offset this cost of production but also to offer more room for the Veloster Turbo, which I'm guessing will be around the $24,500 starting price.