Topic: Things could get interesting at Toyota

[airbalancer]

http://www.theglobeandmail.com/globe-drive/new-cars/auto-news/toyotas-new-mantra-big-bold-fresh-and-fun/article2323922/

[sailor723]

http://www.theglobeandmail.com/globe-drive/new-cars/auto-news/toyotas-new-mantra-big-bold-fresh-and-fun/article2323922/

That would be nice to see. Their whole lineup has been one giant snooze-fest in recent years from what I can tell.

[dr_spock]

Bold is nice but cutting margins to the dealers?  Does that mean there is going to hard sell on admin fees, etc. on every Toyota sales contract? 

[articsteve]

Bold is nice but cutting margins to the dealers?  Does that mean there is going to hard sell on admin fees, etc. on every Toyota sales contract? 

Consider the author of the article before jumping to conclusions.

[Cord]

Bold is nice but cutting margins to the dealers?  Does that mean there is going to hard sell on admin fees, etc. on every Toyota sales contract? 

Of course. Dealers aren't just going to accept lower incomes. Or maybe Toyota will convince them they'll make it up in volume. 

[sailor723]

Bold is nice but cutting margins to the dealers?  Does that mean there is going to hard sell on admin fees, etc. on every Toyota sales contract? 

Of course. Dealers aren't just going to accept lower incomes. Or maybe Toyota will convince them they'll make it up in volume. 

Sort of a mashed up article ...it's hard at times to be clear if he is talking about Lexus,Toyota or both.

[articsteve]

There is plenty of margin in a Lexus.  Primary concern is the PRODUCT. 

[Trainman]

Bold is nice but cutting margins to the dealers?  Does that mean there is going to hard sell on admin fees, etc. on every Toyota sales contract? 

Of course. Dealers aren't just going to accept lower incomes. Or maybe Toyota will convince them they'll make it up in volume. 

Sort of a mashed up article ...it's hard at times to be clear if he is talking about Lexus,Toyota or both.

Seems clear to me:

....Big, bold, fresh and fun are things Toyota wants not only for Lexus, but for the entire company and its products....

If the GT 86 is an example of their new direction, then bring it on!