My Saraha's MSRP was about $33 before destination, included the remote start, heated leather, dual tops, auto tranny, one up from base radio (not these touch screens that I felt were redonculaously expensive and likely illegible with the top down), connectivity/bluetooth....would have to go get the window sticker.
EVERYTHING I need for off roading or on. Likley would have been $36 same equip on the Unlimited version. Unless you are hard core, Rubicon is a very exepnsive level to have (plus the rougher driving experience).